The Majestic SEO Podcast Safe Link Building in 2026
Mar 4, 2026
Bibi Raven, a pragmatic link builder who partners with vendors; Elizaveta Shutova, a performance marketer and link strategist; Lilit Ayvazyan, an outreach and growth specialist; Alexandra Tachalova, a digital PR and partnership pro; Amit Raj, an automation and AI-savvy linking expert. They discuss ethical, relevance-driven backlink tactics. They cover AI-assisted prospecting, marketplaces for placements, cross-team collaboration, and balancing traffic vs signal.
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Safe Link Building Is Judgment Not Just Tactics
- Safe link building is about judgment and control, not just tactics; choose links that truly change outcomes rather than chasing paid vs unpaid labels.
- Amit stresses checking if a link would exist without manipulation and whether the host follows editorial decisions that suit your topic.
Use Marketplaces As A Practical Link Option
- Favor organic and contextually relevant links but accept pragmatic, ethical manipulations like well-placed guest posts or link insertions on appropriate sites.
- Alexandra recommends using reputable marketplaces selectively to buy placements on quality sites when relationship-building would take too long.
Nonclick Links Still Influence AI Visibility
- Links that don't drive direct traffic can still matter because AI systems and listicles surface brands in non-click contexts.
- Lilit highlights tools that track brand mentions inside AI answers (GPT, Gemini, Perplexity) as a new visibility metric.