Dianna Cohen
Founder and CEO of Crown Affair, a direct-to-consumer haircare brand focused on ritual and timeless product design, and former operator at notable consumer brands including Away and Outdoor Voices.
Top 3 podcasts with Dianna Cohen
Ranked by the Snipd community
41 snips
Jul 24, 2024 • 1h 1min
S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
Dianna Cohen, Founder of Crown Affair, discusses the slow burn of DTC success, emphasizing patience and strong brand storytelling. She touches on celebrity brands, partnerships, and the importance of time in building a successful brand.
Feb 3, 2026 • 1h 9min
Dianna Cohen (Crown Affair) on Building a Cult DTC Brand, Choosing a Hero Product, and Why “Take Your Time” Wins
Dianna Cohen, founder and CEO of Crown Affair and former operator at Away and Outdoor Voices, builds timeless haircare rooted in ritual. She discusses picking a hero product, launching through tools-first design, and why “take your time” is a strategic advantage. Conversations cover fundraising without losing brand soul, the TikTok move that drove sales, and practical tips for a perfect slick bun.
Nov 18, 2025 • 55min
Dianna Cohen
In this lively discussion, Dianna Cohen, founder of clean haircare brand Crown Affair, shares her journey from beauty operator to brand creator. She reveals how stepping back from the CEO role allowed her to rediscover her passion for product development. Dianna dives into the challenges and joys of building a brand focused on ritual and intention, highlighting the influence of Japanese practices on her formulations. She emphasizes the importance of quality, sustainable growth, and the intimate link between hair and well-being.
