Dana Robinson
Independent sponsor and operator building Verde Equity Partners, experienced in buy-and-build roll-ups in property services with prior roll-up experience in HVAC and plumbing.
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Jan 28, 2026 • 1h 15min
A 9-Deal Rollup Without Losing 1 Customer
Alan Baca, operator and partner scaling commercial landscaping roll-ups. Dana Robinson, independent sponsor building Verde with prior HVAC and plumbing roll-ups. They discuss warehousing early deals, moving fast on acquisitions but slow on integration. They explain retaining customers and employees, key early hires, and why an operator-first playbook matters.
