Dan LaRusso

Dan LaRusso, a Senior Partner at Penta specializing in crisis communications and cyber incidents, discusses how organizations can effectively manage their reputations in the aftermath of cyber attacks. He reveals that reputational damage often arises from poor communication rather than the breach itself. Dan introduces the formula 'speed + transparency = trust' and highlights the emerging risk of agentic AI. He emphasizes the importance of quick, clear responses and shares successful examples like Cloudflare's transparency during a crisis.