Handling the Hack: The 4 Rules of Crisis Comms

In today's digital landscape, a cyber attack is almost inevitable. But while many companies are prepared to handle the hack, they often fail to handle the headlines. A new analysis by Penta found that reputational damage often stems not from the breach itself, but from how transparent, accountable, and timely the response is.

Dan La Russo, Senior Partner at Penta, joins us to discuss the new rules of crisis management. He explains why "speed + transparency = trust," and warns of the emerging threat of "agentic AI" that can launch attacks with minimal human intervention.

We discuss:

• Why cyber risk has moved from the IT back-office to the boardroom.

• The "Speed + Transparency = Trust" formula for crisis communication.

• Case studies: What Cloudflare did right vs. the reputational cost of silence.

• The emerging threat of "agentic AI" orchestrating cyber attacks.

• The critical first 2 hours of an incident response plan.

Image credit: Shutterstock

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