

Conrad DeMasi
Co-founder of Provecho who started the project after creating a pandemic-era Facebook cooking community and led product and creator strategy for the link-in-bio recipe platform.
Best podcasts with Conrad DeMasi
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Mar 25, 2022 • 49min
034- Empowering next gen TikTok chef influencers with the co-founders of Provecho
Zeke DeSantis, ex-SpaceX engineer turned Provecho co-founder, and Conrad DeMasi, creator-turned-product lead who built a pandemic cooking community, discuss building a link-in-bio recipe platform. They talk product pivots from social to embedded recipes, a slimmed-down recipe UI, creator monetization and brand matchmaking, shoppable recipe tech including Instacart integration, and cross-platform growth strategies.


