The Feed 034- Empowering next gen TikTok chef influencers with the co-founders of Provecho
Mar 25, 2022
Zeke DeSantis, ex-SpaceX engineer turned Provecho co-founder, and Conrad DeMasi, creator-turned-product lead who built a pandemic cooking community, discuss building a link-in-bio recipe platform. They talk product pivots from social to embedded recipes, a slimmed-down recipe UI, creator monetization and brand matchmaking, shoppable recipe tech including Instacart integration, and cross-platform growth strategies.
AI Snips
Chapters
Transcript
Episode notes
Onboard Creators With Zero Friction
- Make creator adoption frictionless by fitting into what they already use and letting them embed the product on existing websites or link-in-bio pages.
- Provecho offered an iframe and low-lift onboarding so creators with WordPress sites or busy schedules would still sign up.
Monetization Must Begin With Creator Experience
- Provecho treats creator UX and monetization as one product: clean recipe experience plus brand placements that feel natural.
- That combo lets creators earn brand revenue without sacrificing authenticity, aligning fans, creators, and brands.
Small Roster, Huge Viral Reach
- Early roster included ~12 influencers totaling ~15M followers and ~150M monthly views, driving 100k visitors in a single month after viral clips.
- Examples: a viral brie video reached millions and Cardi B reposted a creator's recipe, nearly breaking the site.