Chris Joseph
Cancer survivor, memoirist, and co-founder of Terrain Navigators who turned his unconventional recovery into coaching and advocacy after publishing the memoir Life Is a Ride.
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Apr 21, 2026 • 35min
He Said the Book Would Never Lead to a Business. It Became His Entire Second Career.
Chris Joseph, a pancreatic cancer survivor, memoirist and co-founder of Terrain Navigators, turned his recovery story into a new career. He explains how writing Life Is a Ride unexpectedly opened doors, how repeated “tell me what you did” conversations became a coaching practice, and how creative touring and networking turned a memoir into credibility and opportunity.
