Charlie Marchant

Charlie Marchant, CEO of Exposure Ninja, brings his extensive digital marketing expertise to discuss ROI-focused strategies for B2C in 2026. He emphasizes the importance of balancing proven channels with new experiments using the 80/20 rule. Discover how personalization and user-generated content are transforming buyer confidence, while AI-driven changes will reshape the commerce landscape. Charlie also stresses the necessity of thorough market assessments and tracking to ensure lasting success. Tune in for actionable insights that will keep your marketing on target!

In a captivating discussion, Charlie Marchant, CEO of Exposure Ninja, and Tim Cameron-Kitchen, its Founder, dive into crafting a winning digital marketing strategy for 2026. They emphasize the importance of understanding lead sources and aligning sales with marketing for better data insights. The duo shares insights on balancing proven channels with experimental tactics, highlights the crucial role of AI optimization, and advocates for a diverse channel approach to boost profitability. They also reveal strategies for enhancing agency collaborations and increasing revenue through effective content.

Join Charlie Marchant, CEO of Exposure Ninja, as he dives into the future of enterprise marketing. With years of experience in leading marketing strategies, Charlie reveals how to tackle coordination complexity and overcome departmental silos. He introduces the 80/20 framework, balancing proven channels and innovative approaches. Learn effective tactics for securing stakeholder buy-in, leveraging AI search opportunities, and building a cohesive marketing strategy that drives growth and efficiency in 2026.