The Digital Marketing Podcast by Exposure Ninja How To Create a ROI-Focused B2C Marketing Strategy for 2026
Oct 19, 2025
Charlie Marchant, CEO of Exposure Ninja, brings his extensive digital marketing expertise to discuss ROI-focused strategies for B2C in 2026. He emphasizes the importance of balancing proven channels with new experiments using the 80/20 rule. Discover how personalization and user-generated content are transforming buyer confidence, while AI-driven changes will reshape the commerce landscape. Charlie also stresses the necessity of thorough market assessments and tracking to ensure lasting success. Tune in for actionable insights that will keep your marketing on target!
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80/20 Budget Rule For Growth
- Keep 80% of budget on channels that work and allocate 20% to experiment with new growth areas.
- Avoid throwing everything at a shiny new channel and preserve proven acquisition machines.
Track First Touches, Not Just Last Clicks
- Accurate tracking and CRM data reveal true touchpoints across long buyer journeys.
- Simple methods like asking "Where did you first hear about us?" fill gaps analytics can't show.
Balance Short And Long Buying Cycles
- B2C buying cycles vary from impulsive to 200+ days, so plan both short- and long-term funnels.
- Competitive markets require more frequent, relevant touchpoints to stay top-of-mind.