

Caspar Coppetti
Co-founder of On, bringing branding and marketing expertise to the company.
Top 3 podcasts with Caspar Coppetti
Ranked by the Snipd community

35 snips
Jul 22, 2024 • 1h 16min
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Olivier Bernhard, a Swiss triathlete and Ironman champion, co-founded On to revolutionize athletic shoes, inspired by a prototype using garden hose strips. Alongside Caspar Coppetti, an expert in branding, they faced skepticism from major sneaker brands. Their groundbreaking shoe eventually caught the eye of Roger Federer, transforming On into a $2 billion company. The pair share tales of innovation, resilience against industry giants, and the blend of hard work and luck that propelled their success.

9 snips
Sep 30, 2025 • 45min
Die ON-Story: Wie Caspar Coppetti mit Laufschuhen ein Milliarden-Business aufbaute
Caspar Coppetti, Mitgründer und ehemaliger CEO der Laufschuhmarke ON, erzählt von der Transformation einer verrückten Idee in Zürich zu einem Milliardenbusiness. Er erklärt, wie die innovative CloudTec-Technologie ON im gesättigten Markt durchstarten ließ. Die Partnerschaft mit Roger Federer wird beleuchtet, sowie die Herausforderungen der Frühjahre, von Krisen bis zu Logistikproblemen. Zudem gibt Caspar wertvolle Ratschläge für angehende Unternehmer und skizziert ONs Zukunftsvision, die über Laufschuhe hinausgeht.

Mar 2, 2026 • 24min
438 | Live from the On Lightspray Factory
Scott Maguire, Chief Innovation Officer who engineers automation and factory processes. Caspar Coppetti, co-founder driving scaling from prototype to production. Olivier Bernhard, co-founder and ex-pro athlete shaping performance-first ideas. They tour the Lightspray factory, discuss moving from manual to robotic production, designing for automation, robotics and workforce shifts, and future creative possibilities for sprayed uppers.


