Brian Hobbs
VP of Music Festival at South by Southwest with over a decade at SXSW, responsible for music programming and historically focused on hip-hop and R&B bookings.
Best podcasts with Brian Hobbs
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12 snips
Aug 12, 2025 • 55min
The Future of Music at SXSW
Brian Hobbs, the VP of Music at South by Southwest, shares his insights on the evolving landscape of the iconic festival. He discusses the recent changes, including the festival's new 7-day format and the upcoming renovations to the convention center. Hobbs reveals the challenges of evaluating over 10,000 artist applications and the optimism surrounding the shift to more intimate downtown venues. He emphasizes the importance of connections made during the festival and envisions a vibrant future filled with new talent and innovative experiences.
Mar 4, 2026 • 59min
How SXSW Works For Music
Dev Sherlock, Director of Music at SXSW who builds lineups and handles artist logistics, and Brian Hobbs, VP of Music with a decade-plus shaping programming and hip hop/R&B bookings, explain how SXSW works. They cover this year’s big structural changes, the value of overlap with film and tech, how live showcases drive discovery and business, official vs unofficial showcases, booking routes, and smart networking strategies.
