How SXSW Works For Music

This week on the New Music Business podcast, Ari sits down with Brian Hobbs and Dev Sherlock from South by Southwest (SXSW). Brian, VP of Music, has been at SXSW since 2012, helping shape the festival’s music programming and expand its sound, especially in hip hop and global scenes. Dev is the Director of Music at the festival. He plays a key role in building the lineup and working directly with artists, managers, and industry teams navigating the SXSW landscape.

In this episode, we break down what SXSW actually is, and whether it makes sense for you and your career. Dev and Brian discuss how this year is massively different than years past, what the real purpose of “South By” is, and how to approach it with a smart strategy (instead of just showing up and hoping for the best). We get real about networking—what that actually looks like at SXSW—and how artists, managers, and other industry folks can make the most of their experience. For those thinking about applying to official showcases, Brian and Dev walk through the submission process, and what their team is really looking for when they book artists. If you’re going to SXSW (or even thinking about it) listen to this episode first.

https://sxsw.com/ 

https://www.linkedin.com/in/brian-hobbs-155759164/ 

Chapters

00:00 Introduction to South by Southwest

02:14 Changes in the Festival Structure

05:43 The Overlap of Music and Tech

08:46 The Role of Live Music Discovery

11:22 Business Opportunities at South by Southwest

19:05 Navigating Official and Unofficial Showcases

23:18 Monetizing Opportunities for Artists

27:58 The Global Impact of the Irish Diaspora

29:48 Travel Concerns for International Artists

30:41 Booking Artists for South by Southwest

34:55 The Application Process Explained

37:57 The Fluid Nature of Artist Bookings

41:42 Understanding Compensation Models

43:52 The Conference Experience at South by Southwest

45:52 Networking Tips for Artists

50:57 Defining Success in the Music Industry

Edited and mixed by Ari Davids-Ergas

Music by Brassroots District

Produced by the team at Ari’s Take

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