Brian Bosché

Brian Bosché, President of Maxwell Leadership and creator of the Purpose Factor assessment, helps people and teams find practical purpose. He shares how purpose guides decisions and sparks engagement. He explains the four elements of purpose, signs of disengagement, and ways leaders create fulfillment and resilience by aligning strengths with mission.

Brian Bosché, leadership coach and assessment developer who built the Purpose Factor assessment, shares his path from journalism and law into purpose work. He discusses how clarity of purpose reduces anxiety and rekindles engagement. Practical strategies include reconnecting leaders to meaningful outcomes and linking individual purpose to organizational mission to boost performance and retention.