Maxwell Leadership Executive Podcast #386: The Purpose Factor with Brian Bosché – Part 1
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Mar 5, 2026 Brian Bosché, President of Maxwell Leadership and creator of the Purpose Factor assessment, helps people and teams find practical purpose. He shares how purpose guides decisions and sparks engagement. He explains the four elements of purpose, signs of disengagement, and ways leaders create fulfillment and resilience by aligning strengths with mission.
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Purpose As A Practical Decision Tool
- Purpose can be framed as a decision-making tool that answers "What's next?" and "What's worth it?" rather than only an emotional quest.
- Brian aimed to operationalize purpose into an assessment like StrengthsFinder or MBTI to make it discoverable at scale.
Make Purpose Nonnegotiable For Teams
- Leaders must treat purpose as nonnegotiable and connect team members' individual purpose to organizational mission to drive engagement.
- Without fulfillment, people won't sacrifice; leaders should intentionally feed fulfillment to increase willingness to give discretionary effort.
Purpose Versus Fulfillment Distinction
- Purpose equals the best of what you have to help others, and fulfillment is the emotional feedback when that contribution lands.
- Fulfillment—not purpose alone—is what motivates sacrifice and sustained engagement.