Brandon Horoho

Brandon Horoho, co-founder of Montana Knife Company, shares how they achieved a staggering $1.7 million over Black Friday without discounts. He reveals the secret sauce: five targeted product drops for distinct buyer personas and an aggressive email cadence. Surprisingly, he's excited when his repeat customer rate dips, highlighting his focus on attracting new buyers. Brandon also discusses VIP gifts that delight customers and the unique marketing strategies that set them apart, like curated gift boxes and rapid product launches.

Brandon Horoho, co-founder and CMO of Montana Knife Company, shares insights on transforming a side hustle into an 8-figure knife brand. He discusses the importance of American manufacturing and community engagement. Learn how their weekly product drops sell out consistently due to innovative marketing and customer relationship strategies. Brandon highlights the challenges of local production and the benefits of owning your audience through email lists. Plus, hear about exciting future plans, including the launch of new pocket knives!

Brandon Horoho, an entrepreneur from Montana Knife Company, shares his impressive journey of scaling his brand to eight figures in just three years. He reveals the power of their drop model, which drives excitement and sales. The podcast explores a unique VIP program that boosts customer loyalty with surprise rewards, and the company’s successful expansion into the culinary market. Brandon discusses overcoming advertising challenges and the importance of community engagement in their marketing strategies, ensuring quality remains a priority.