Brad Hoos
CEO of Outloud Group and founder of MuskOx Flannels, with long experience in influencer marketing and agency work helping brands run creator-driven campaigns.
Best podcasts with Brad Hoos
Ranked by the Snipd community
Feb 3, 2026 • 48min
Influencer Whitelisting: What It Is & How to Start
Brad Hoos, CEO of Outloud Group and founder of MuskOx Flannels, is a longtime influencer marketing pro. He explains influencer whitelisting and why running ads from creators converts better. He frames creators as decentralized media companies. He covers setup steps, attribution options, and how to pick and test creators for paid partnerships.
