The Unofficial Shopify Podcast Influencer Whitelisting: What It Is & How to Start
Feb 3, 2026
Brad Hoos, CEO of Outloud Group and founder of MuskOx Flannels, is a longtime influencer marketing pro. He explains influencer whitelisting and why running ads from creators converts better. He frames creators as decentralized media companies. He covers setup steps, attribution options, and how to pick and test creators for paid partnerships.
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Creators Are Decentralized Media
- Think of creators as decentralized media companies with niche audiences and strong credibility.
- That framing helps brands see creators as powerful, targeted media outlets rather than just endorsers.
Start Small And Iterate Quickly
- If you've never worked with creators, just start and test instead of overplanning.
- Early movement teaches you what works faster than waiting for a perfect strategy.
Don't Script Creators' Messaging
- Let creators speak honestly and avoid forcing rigid scripts or brand copy.
- Authentic advocacy outperforms trying to make creators be an extension of your exact brand voice.