Bob Lord
President of Horizon Media and veteran digital/media executive with past leadership roles at IBM, AOL, and Razorfish, known for leading product and data strategy such as Horizon OS and Blu ID.
Top 3 podcasts with Bob Lord
Ranked by the Snipd community
20 snips
Mar 3, 2025 • 44min
#11: Bob Lord on Horizon Media’s Tech Strategy and the Future of Agencies
Bob Lord, President of Horizon Media Holdings, dives into how Horizon is redefining the agency model with a focus on AI and performance-based pricing. He highlights the industry's 'Great Marketing Emergency' due to its slow tech adoption. Lord discusses the proprietary platform Blu+, which enhances agency-client control, and emphasizes the growing trend towards transparency. He also explores the evolving dynamics between media and creative, noting that today’s tech-savvy CMOs are driving change, positioning independent agencies for success.
8 snips
Feb 6, 2026 • 55min
Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
Bob Lord, President of Horizon Media and veteran digital/media exec, talks fast-moving indie agencies and Horizon OS’s open partner ecosystem. He discusses Blu ID and first-party data, how performance-based pricing aligns incentives, and practical AI wins like reconciliation and workflow automation. Conversation also touches on the LLM ad debate and industry moves from IAB ALM to publisher marketplaces.
Apr 3, 2026 • 24min
How Agencies Are Adapting to the AI Meteorite
Obele Brown-West, President at Colle McVoy, on creative implications of AI and upskilling talent. Bob Lord, President at Horizon Media, on platform strategies and legacy tech hurdles. They debate open ecosystems, legal and transparency risks, and how AI is reuniting creative and media. Fast change, big confusion, and a push toward new operating models.
