AdTechGod Pod How Agencies Are Adapting to the AI Meteorite
Apr 3, 2026
Obele Brown-West, President at Colle McVoy, on creative implications of AI and upskilling talent. Bob Lord, President at Horizon Media, on platform strategies and legacy tech hurdles. They debate open ecosystems, legal and transparency risks, and how AI is reuniting creative and media. Fast change, big confusion, and a push toward new operating models.
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Consumers Have Already Moved On
- The industry is in mass confusion because rapid AI innovation collides with legacy marketing practices.
- Bob Lord says consumers already moved into new discovery engines while marketers lag behind, creating urgency to lean in.
Build A Platform Led Marketing Operating System
- Build a marketing operating system led by a platform strategy, underpinned by a data strategy, and delivered as a managed service.
- Bob Lord recommends eliminating point-solution silos (media, creative, DSP) and connecting or consolidating them into an integrated platform.
Legacy Tech Is The Real Brake
- Legacy tech and legacy debt are the biggest inhibitors to adopting new AI capabilities.
- Bob Lord argues agencies monetize past investments, causing inertia that prevents brands from getting consolidated modern tools.