Beverly W. Jackson
Vice President of Brand and Product Marketing at Zillow and experienced brand storyteller who has led marketing for major consumer and entertainment brands and advises agents on authentic storytelling and content tactics.
Best podcasts with Beverly W. Jackson
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Nov 6, 2025 • 59min
The Blueprint for Authentic Social Media Storytelling
Beverly W. Jackson, VP of Brand and Product Marketing at Zillow and seasoned brand storyteller, shares how to craft authentic social media narratives. She discusses using culture and emotion over raw data. Practical tips cover gear, platforms, and leaning into vulnerability and lived experience to build a personal brand and attract clients.
