Real Estate Insiders Unfiltered The Blueprint for Authentic Social Media Storytelling
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Nov 6, 2025 Beverly W. Jackson, VP of Brand and Product Marketing at Zillow and seasoned brand storyteller, shares how to craft authentic social media narratives. She discusses using culture and emotion over raw data. Practical tips cover gear, platforms, and leaning into vulnerability and lived experience to build a personal brand and attract clients.
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Marketing Should Be The Customer's Voice
- Marketing must act as the voice of the customer, not the brand's ego.
- Data gives numbers, but insights give the story that drives brand action.
Agents Stitch The Buyer's Narrative
- Agents manage the many influences around a buyer and stitch a narrative that satisfies them all.
- The ad
Buying Decisions Are Multi-Influenced
- First-time buyers bring many influences: family, social media, and prior listings.
- Recognizing those influences reveals why agents must sell multiple stakeholders, not just the buyer.