Ashley Lewin

Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.

In a captivating discussion, Ashley Lewin, Head of Marketing at Aligned and a seasoned strategist from Refine Labs, critiques the overreliance on MQLs that stalls revenue growth. She shares insights from her audits of 30+ companies, advocating for a shift to qualified pipeline metrics instead. Ashley highlights the importance of a clean marketing infrastructure, including implementing HubSpot’s Lead object, and emphasizes the need for a cultural change in how teams view disqualification. Her innovative approach reshapes conventional growth strategies, aiming for scalable revenue.

Todd Clauser, creator/influencer specialist who runs outreach and activation at Aligned, and Ashley Lewin, head of marketing running Aligned’s B2B influencer program, discuss using influencer marketing as a repeatable demand lever. They cover aligning influencer strategy to PLG + sales-led motions, which creator types to start with, three-month trials and onboarding workflows, turning creator posts into paid creative, incentives tied to signups, and spotting fake AI engagement.

Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.

Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.