Stacking Growth | The B2B Marketing Podcast Building an Organic Content & Thought Leadership Strategy | B2B Round Table
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Mar 4, 2025 Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.
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Helpful Content
- Create helpful, educational content to attract your audience and establish credibility.
- Providing valuable resources and actionable strategies positions you as an expert.
Co-hosting Synergy
- Stephanie Crugnola and Evan Hughes co-host the Stacking Growth Show, leveraging each other's strengths.
- Evan's expertise and Stephanie's hosting skills create a balanced and engaging show.
Trust and Authority
- Data creates credibility, but stories make content memorable and build trust.
- Consistent content production reinforces trust and establishes authority.