Anne Marte Pensgaard
Professor of sports psychology and a key figure in Norway's Olympic mental training, known for shaping Olympiatoppen's approach to athlete development and mental performance.
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Mar 27, 2026 • 32min
Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it?
Anne Marte Pensgaard, a sports psychology professor who helped shape Norway's Olympic mental training, explains the mindset behind Norway's Winter Games dominance. She covers youth-sport rules, multi-sport development, psychological safety, attention training, team composition, celebration and community, and how elite-sport principles translate to business performance.
