Andrew Foxwell

Andrew Foxwell, founder of Foxwell Founders and Foxwell Digital, is a digital marketing expert who studies agency trends. He discusses surprising findings from the State of Agencies report. He digs into how agencies use AI for research, creative production challenges, client reactions, when AI helps versus creates chaos, and why only a small share see clear AI ad winners.

Andrew Foxwell, co-founder of Foxwell Digital and expert in Meta advertising, shares valuable insights on navigating the increasingly AI-driven advertising landscape. He discusses how agencies can adapt to Meta’s innovations, streamline strategies, and overcome the challenges of client expectations. Andrew provides a framework for agency owners to focus on what truly matters amidst the noise, emphasizing the importance of aligning marketing efforts with emerging AI trends. His tips on enhancing creative strategy and managing client relationships are a must-listen for digital marketers.

In this engaging talk, Andrew Foxwell, a digital marketing consultant and founder of Foxwell Digital, delves into the transformative GEM and Andromeda updates from Meta. He emphasizes the critical role of creative diversification, explaining how varied ad strategies can enhance performance. Andrew offers actionable insights for low-budget advertisers and discusses the importance of targeting niche audiences. He also shares tips on hiring creative talent and rethinking agency structures for success in the evolving landscape of Meta advertising.

Andrew Foxwell, co-founder of Foxwell Digital and an expert in Meta advertising, dives into the game-changing GEM update. He reveals how Meta's new ad delivery 'central brain' reshapes ranking and scaling. Discover the crucial role of organic content and cross-platform signals in boosting ad performance. Andrew emphasizes the need for creative diversification—at least 30 fresh ad concepts monthly! He also advises on how to train GEM effectively and shift towards a creative-first marketing approach to stay ahead of these changes.

In this engaging discussion, Andrew Foxwell, co-founder of Foxwell Digital and a veteran of Facebook advertising, reveals the state of Meta ads in 2025. He shares insights on declining performance due to signal loss and economic challenges. However, Andrew offers hope by highlighting what successful brands do differently—through inventive inventory strategies and creative approaches. He also discusses his journey from politics to e-commerce, his agency's growth, and his unique hiring philosophy that advocates for equitable pay. Tune in for eye-opening strategies in a shifting landscape!