The Andrew Faris Podcast Only 11% Of Agencies Have Produced Winning AI Ads. Here's What's Actually Happening.
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Mar 23, 2026 
Andrew Foxwell, founder of Foxwell Founders and Foxwell Digital, is a digital marketing expert who studies agency trends. He discusses surprising findings from the State of Agencies report. He digs into how agencies use AI for research, creative production challenges, client reactions, when AI helps versus creates chaos, and why only a small share see clear AI ad winners.
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AI Is Both Agency Opportunity And Threat
- AI is simultaneously the top growth opportunity and top risk for agencies right now.
- 26% of agencies say AI-powered services are their biggest growth opportunity while almost everyone uses AI for research and ideation.
Decide Your Agency Differentiator Now
- Do define your agency differentiator now: decide if you sell AI integration, creative, deeper reporting, or strategy.
- Offer sticky products like dashboards, bots, competitor analysis, or extended creative services to keep clients engaged.
AI Scales Creative Fast But Breaks Without Systems
- AI can massively increase creative output but without systems it becomes chaotic and ineffective.
- Founders report faster output from agencies but also complaints of 'testing 200 creatives and there's no system' unless frameworks and measurement exist.