Andrew Carton
Associate professor of management at the Wharton School and author of the Administrative Science Quarterly paper 'I'm Not Mopping the Floors, I'm Putting a Man on the Moon', which analyzes how leaders shaped meaningfulness of work at NASA.
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Aug 12, 2025 • 47min
128: Meaningfulness of Work -- Andrew Carton (Part 1)
Andrew Carton, Associate Professor of Management at Wharton who studied NASA archives, explores how leaders shaped meaningfulness of work. He traces Kennedy’s evolving rhetoric, archival research methods, and a five-stage “ladder” that made abstract goals tangible. The conversation covers secrecy, visualization, and how leaders create structures that let people connect daily tasks to grand missions.
