Amer Grozdanic
Co-founder and CEO of Prella, a Shopify-focused agency that stopped offering paid media to focus on on-site work and migrations; formerly involved with Hulk Apps and has worked with brands like MVMT and Billie Eilish.
Best podcasts with Amer Grozdanic
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Feb 17, 2026 • 1h 17min
Why This Agency Dropped Paid Media (And Got Bigger)
Amer Grozdanic, co-founder and CEO of Prella who rebuilt his agency after burning out on paid media. He discusses why he dropped ads to focus on migrations and on-site work. They cover underused Shopify features like B2B, Markets, and Flow. He also explains why selling on channels like Whatnot can outperform TikTok Shop and how to measure success beyond ads.
