The Unofficial Shopify Podcast Why This Agency Dropped Paid Media (And Got Bigger)
Feb 17, 2026
Amer Grozdanic, co-founder and CEO of Prella who rebuilt his agency after burning out on paid media. He discusses why he dropped ads to focus on migrations and on-site work. They cover underused Shopify features like B2B, Markets, and Flow. He also explains why selling on channels like Whatnot can outperform TikTok Shop and how to measure success beyond ads.
AI Snips
Chapters
Books
Transcript
Episode notes
Don't Trust One Analytics Source
- Use multiple analytics sources to build a truthful picture of performance.
- Shopify's analytics can be misleading after migrations, so cross-check with GA4 and TripleWhale.
How MVMT Brought Clients Through The Door
- Prella helped MVMT early on with email and Shopify work after sharing office space with their team.
- The MVMT success brought many watch brands to Prella even though Prella wasn't solely responsible.
Always Run A/B Tests
- Test every significant change with A/B experiments instead of relying on hunches.
- Use modern Shopify testing tools like Shoplift or Intelligems to make testing easy.
