Amanda Engelman
Director of Product for Advertising at Shopify, focused on merchant growth, recommendations, and product initiatives like the Shopify Product Network connecting merchants for discovery and merchandising.
Best podcasts with Amanda Engelman
Ranked by the Snipd community
34 snips
Dec 30, 2025 • 35min
Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)
In this discussion, Amanda Engelman, Director of Product for Advertising at Shopify, dives into the innovative Shopify Product Network. She explains how it connects merchants, enabling them to showcase products from other Shopify sellers on their storefronts. Amanda clarifies that SPN isn't just an ad network—it's a new form of merchandising and sourcing. She highlights merchant reactions, the commission model, and future expansion ideas, illustrating how this initiative could reshape the e-commerce landscape.
Mar 10, 2026 • 42min
The Shopify Product Network Explained
Amanda Engelman, Director of Product at Shopify who built the Shopify Product Network app, explains a tool that surfaces other merchants' products on your store for commission. They cover how placements work across collections, search, and post-purchase pages. Engineering behind multi-merchant checkouts, taste-matching challenges, and how shop campaigns feed the network are discussed.
