The Unofficial Shopify Podcast

The Shopify Product Network Explained

Mar 10, 2026
Amanda Engelman, Director of Product at Shopify who built the Shopify Product Network app, explains a tool that surfaces other merchants' products on your store for commission. They cover how placements work across collections, search, and post-purchase pages. Engineering behind multi-merchant checkouts, taste-matching challenges, and how shop campaigns feed the network are discussed.
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ANECDOTE

Pins And Aces Filled Catalog Gaps With SPN

  • Kurt describes Pins and Aces using Product Network to fill catalog gaps and generate commissions on thank you and order status placements.
  • That simple setup produced additional orders and measurable commission revenue for the merchant.
INSIGHT

Product Network As Low-Risk Market Research

  • Product Network doubles as a lightweight market-research tool that reveals what adjacent categories and price points your customers will buy.
  • Amanda describes merchants using these insights to decide whether to carry products after seeing real purchase data and commissions.
ADVICE

Use Exclusions To Protect Brand Fit

  • Do use exclusions to block specific brands or categories you consider competitors or off-brand.
  • Amanda notes exclusions currently accept brand names and category filters, and the team is improving directional controls so merchants can better direct inserts.
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