Ali Kay
Membership and art-teaching entrepreneur who grew her membership from ~1,400 to over 4,400 members through a paid week-long workshop called Paint Week, using community-driven strategies and intentional launch tactics.
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Feb 10, 2026 • 10min
The Launch Strategy that 3x’ed Her Membership
Ali Kay, an art-teaching and membership entrepreneur who scaled her community from ~1,400 to over 4,400, shares her paid week-long Paint Week launch. She discusses running a $10 live workshop, breaking even on ads before cart open, showcasing member work as advocacy, and using limited-time enrollment to build urgency and better service.
