Community Creators with Shana Lynn The Launch Strategy that 3x’ed Her Membership
Feb 10, 2026
Ali Kay, an art-teaching and membership entrepreneur who scaled her community from ~1,400 to over 4,400, shares her paid week-long Paint Week launch. She discusses running a $10 live workshop, breaking even on ads before cart open, showcasing member work as advocacy, and using limited-time enrollment to build urgency and better service.
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Paid Paint Week Drew 7,000 New Participants
- Ali Kay ran a paid week-long Paint Week workshop that consolidated a month of membership teaching into five live 90-minute sessions.
- The $10 workshop attracted 7,000 paid participants and was given free to existing members, acting as a mass sampler.
Closing Doors Amplified Urgency And Value
- Switching to a closed-door membership model created urgency and positioned the membership as more valuable and serviceable.
- Announcing doors would close and limiting open periods helped conversion during Paint Week.
Recoup Ads With A Low Price Paid Event
- Use a low-price paid event (e.g., $10) to both qualify buyers and recoup ad spend so you're break-even before opening cart.
- Ali Kay ran ~$66k in ads and intentionally aimed to not lose money on the workshop before selling membership.