Alexander Blunt
Co-founder of Heidi with travel industry and tour-operator experience who led commercial operations, Atol-licenced early trading, and the company's customer and supplier strategy.
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Feb 19, 2026 • 37min
Bonus: How we turned start-up Heidi into one of the biggest ski holiday firms
Meet Alexander Blunt, travel-industry co-founder who led commercial and operations, and Marcus Blunt, product-minded co-founder who built data-led trip tools. They talk about turning a spreadsheet frustration into a tech-led, tailor-made ski holiday business. Hear how they tested ideas, survived COVID, rebranded, scaled with marketing and unit economics, and expanded into new seasons and resorts.
