Alex Goldmark
Executive producer of Planet Money and the narrator's 'grand boss.' Helps lead the Planet Money book project and discusses the strategy, anxieties, and economics of trying to make it a bestseller.
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Apr 15, 2026 • 43min
Planet Money Wrote a Book And Then Dissected The Business of Publishing!
Tom Mayer, executive editor at W.W. Norton, talks acquisition strategy and publishing economics. Alex Goldmark, executive producer of Planet Money, explains why the show pursued a book and how big decisions were made. They walk through proposal crafting, auctions, publisher competition, and production planning in short, lively segments.
