
On the Media Planet Money Wrote a Book And Then Dissected The Business of Publishing!
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Apr 15, 2026 Tom Mayer, executive editor at W.W. Norton, talks acquisition strategy and publishing economics. Alex Goldmark, executive producer of Planet Money, explains why the show pursued a book and how big decisions were made. They walk through proposal crafting, auctions, publisher competition, and production planning in short, lively segments.
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Books Shape Public Ideas
- The book industry operates as an economic machine that shapes what ideas reach mass audiences.
- Alex Goldmark realized a Planet Money book could extend the show's influence into airports, schools, and classrooms beyond podcast listeners.
How Planet Money Chose Its Book Concept
- Alex Goldmark and agents Laura Nolan and Jane Von Maron brainstormed formats before settling on a broad field guide to the global economy.
- They wrote a detailed proposal together and hired Alex Mayasi, who had prior Planet Money reporting and book experience.
Make A Proposal That Sells
- Use a strong, specific book proposal to sell both the idea and its market potential.
- The proposal should include sample writing, chapter structure, and a business case showing how the audience will buy the book.














