Aarthi Rao

Aarthi Rao, Vice President of Behavioral Insights at Cityblock Health, is a pioneer in merging human-centered design with behavioral science. In this conversation, she shares insights on designing innovative solutions to improve medication adherence, including smart pill bottles that enhance patient engagement. Aarthi emphasizes the importance of trust and co-creation when addressing healthcare disparities in under-resourced communities. She also critiques the balance between empathy and expertise in design, advocating for a blend of qualitative and quantitative methods to enrich user experiences.