The Behavioral Design Podcast Human-Centered Behavioral Design with Aarthi Rao
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Nov 29, 2023 Aarthi Rao, Vice President of Behavioral Insights at Cityblock Health, is a pioneer in merging human-centered design with behavioral science. In this conversation, she shares insights on designing innovative solutions to improve medication adherence, including smart pill bottles that enhance patient engagement. Aarthi emphasizes the importance of trust and co-creation when addressing healthcare disparities in under-resourced communities. She also critiques the balance between empathy and expertise in design, advocating for a blend of qualitative and quantitative methods to enrich user experiences.
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Provide In-Context, Personalized Medication Info
- Make medication information salient at the moment of use via scannable, brief, personalized content in the user's language.
- Pair subtle in-object cues with concise explanations of purpose and side-effect management to boost adherence.
Prefer Subtle Bottle Cues Over Constant Texts
- Use subtle, physical cues on the pill bottle rather than frequent intrusive texts to remind users to take medication.
- Reserve pushy notifications for short startup periods; rely on in-object signals for long-term routines.
Alert For Imminent Drug Interactions
- Build bottle features that detect dangerous drug interactions and trigger urgent, one-time alerts when needed.
- Use stronger notifications for imminent safety risks while avoiding everyday notification fatigue.