The Art of Selling Online Courses 236 How to Build a Course Business Around YOUR Life
Mar 13, 2026
Liam Ward, a blues harmonica player and teacher who runs LearnTheHarmonica.com and a big YouTube channel. He explains how he built a course business that fits around performing and life. He talks about running memberships, keeping offers low-touch, choosing joy over constant data obsession, balancing passion projects with steady income, and designing a paced, introvert-friendly online business.
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Hidden Storefront Because Of Wix Limits
- Liam kept many standalone courses live but intentionally hides them because the membership is cheaper and simpler for students.
- His Wix store limits file sizes, forcing some courses to remain exclusive to the school.
Replace Private Lessons With Passive Courses
- Convert one-to-one teaching into on-demand products to stop exhausting schedules and create passive income.
- Liam moved from Skype lessons to individual downloads and now a membership school to avoid late-night global-teaching hours.
Business As A Life Supporting Tool
- Treat your business as a tool that supports your life rather than something that controls you.
- Liam built his teaching around being a musician, keeping teaching to ~50% of his work so he can perform and record music.