How I Franchised This Inside an $80M Franchise Operation with Multi-Brand Operator Jon Toy
Jan 29, 2026
Jon Toy, a former CPA turned multi-brand operator who scaled FastSigns and Rolling Suds into an $80M+ portfolio. He recounts leaving accounting for franchising, early naivety and hard lessons in cash flow, the diner-napkin merger that sparked rapid scale, and the systems, SOPs, and sales focus that fueled explosive growth and profitability recovery.
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From Ernst & Young To FastSigns
- Jon Toy left Ernst & Young early to join FastSigns after a family member offered mentorship and backing.
- He had little signs experience but leveraged mentorship and research to start successfully.
Expertise Isn’t Required To Start
- You don't need to be an expert in the product to succeed if you can problem-solve and learn.
- Jon credits curiosity and willingness to self-educate as key early advantages.
Invest In Sales Training And Peer Groups
- Invest in sales training and targeted reading to change how you approach business.
- Join peer groups and implement ideas from conferences to accelerate growth.