1896: LANDR: The Tech Behind The Creative Tools for Musicians

A company called LANDR recently set off my tech spidey senses when they launched Chromatic, a first-of-its-kind virtual instrument featuring exclusive sounds by well-known artists, session players and producers. These sound sets are grouped by color and mood to spark more creativity for music makers.

With an impressive streaming library growing with new material in the next month, including artist-generated sound sets by 2020 Grammy nominee D Smoke (Best New Artist, Best Rap Album) and platinum selling Montreal singer-songwriter Ariane Moffatt (with her SOMMM collective), Chromatic offers the artist community a playable interface they can use in producing new works.

Chromatic will soon incorporate royalty splits for creators who are contributing sound sets and those who utilize them in their works, generating potential new revenue streams for artists everywhere while allowing for artful collaboration and exchange in a unique way. It will function as an intriguing additional asset artists can use to promote their recordings and projects and boost their income.

Khaled Said shares the story behind LANDR.