Firewalls Don't Stop Dragons Podcast

🎧 Masking Your Digital Footprints

Mar 22, 2017
Daniel Davis, Community Manager at DuckDuckGo and online privacy advocate. He explains how cross-site tracking, cookies, browser fingerprinting, and mobile identifiers follow you around. They cover privacy-friendly alternatives, browser extensions to reduce tracking, and practical steps for controlling the data companies collect.
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INSIGHT

Tracking Is Driven By Ad Value Not Necessarily Necessity

  • Targeted tracking's main driver is money: more data lets advertisers charge higher rates for conversions.
  • Daniel Davis says DuckDuckGo instead targets ads to the current search query, not the user history.
INSIGHT

A Few Companies Power Most Web Tracking

  • Third-party tracking is dominated by a few companies; Princeton found Google trackers on 75% of top sites.
  • Daniel Davis highlights how many domains point to centralized trackers like Google's DoubleClick.
ADVICE

Use Tracker Blockers To Disrupt Cross Site Cookies

  • Block trackers and cookies to reduce cross-site profiling using extensions like Privacy Badger.
  • Daniel Davis explains cookies are identifiers and JavaScript/browser fingerprinting can bypass simple blocks, so use tracker blockers.
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