Pest Control Millionaire PCM 110 | Antoni Hoshino of Pest AI
Jan 14, 2025
Antoni Hoshino, founder and CEO of Pest AI and former agency owner, builds AI-powered sales and automation for pest control companies. He discusses speeding up lead response, centralizing fragmented lead funnels, and building pest-specific CRM and voice AI. He also covers AI agents that act like always-on team members and seamless handoffs between AI and humans.
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Agency Growth Then A $100K Hit Forced A Pivot
- Antoni left a growing pest company to start an agency and hit about $3M in revenue over 2.5 years.
- He then lost major client revenue when one client couldn't pay, forcing a pivot into sales systems and AI products.
Custom HighLevel CRM Grew Into Product Demand
- Antoni built a pest-focused CRM on HighLevel after finding general CRMs didn't suit pest workflows.
- That bespoke system became a product after other companies asked for the same sales tool.
Fix Fragmented Lead Flow To Stop Wasting Ad Spend
- Lead flow fragmentation is the biggest hidden leak for pest companies, causing missed opportunities and wasted ad spend.
- Leads sit in different inboxes (forms, Thumbtack, Yelp) so you can't track or measure conversion across sources.
