The Playbook With David Meltzer Lauryn Evarts Bosstick & Michael Bosstick: Co-hosts of The Skinny Confidential Him & Her Podcast | #ThePlaybook 74
11 snips
Jan 8, 2019 AI Snips
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Focus on One Platform First
- Choose a single content platform that you love and focus intensely on it.
- Use this foundation to expand into other platforms and build your brand consistently.
Delay Monetization for Growth
- Do not focus on monetizing your brand immediately; prioritize quality content first.
- Provide consistent valuable content for at least two years before expecting to make money.
Target One Ideal Audience
- Building a brand means targeting a specific person, creating a detailed audience avatar.
- Narrow focus outperforms trying to please everyone in digital content.