Pest Control Millionaire PCM 159 | Solomon Airhart of Growable Ventures
Jan 20, 2026
Solomon Airhart, entrepreneur and investor who co-founded Aruza Pest Control and now runs Growable Ventures, shares his journey from door-to-door sales to scaling multi-site operations. He talks training and sales tactics, rapid hiring and logistics, the personal costs of fast growth, the turn to sobriety, and his current model of investing in and operating small pest startups.
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Set Rep-Based Expectations For Door Sales
- Expect a steep learning curve in door-to-door sales and set realistic reps-based goals.
- Put in volume (knock doors, role-play, shadow) to accelerate the learning curve.
Own Few Neighborhoods, Not Many
- Owning and working the same five neighborhoods repeatedly builds dominance and route density.
- Focused neighborhood ownership yields much higher margins than spreading teams thin.
Tech Helps Scale But Can Reduce Deep Work
- Technology (iPads, mapping) improved scale but can encourage blitzing neighborhoods instead of working them deeply.
- Old-school paper notes helped reps remember houses; modern tools help with repeatability and tracking.
