Missions to Movements Behind the Production of the Monthly Giving Summit with 4,693 Registrants from 58 Countries!
Today’s episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries!
I’ll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration.
Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit.
If you’ve ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community.
Resources & Links
Thank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter, FundraiseUp, MissionWired, Tatango, iDonate, and DonorPerfect.
I used LettrLabs to send thank you notes to speakers.
Bloomerang is the proud presenter of Missions to Movements.
Bloomerang is the trusted, all-in-one giving platform that connects your data, streamlines your systems, and helps your mission go further. Learn more at bloomerang.com.
If you’re building a movement, join Bloomerang’s GiveCon in St. Louis May 15-17 to learn what’s working in donor retention, AI, major gifts, recurring revenue, and community-driven campaigns. Register now and use code M2M to save $200!
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