Don't Write That Book Understanding Your Ideal Reader
13 snips
Dec 14, 2023 Hosts AJ and Mike dive into the importance of defining your ideal reader, challenging common misconceptions like the outdated avatar concept. They discuss targeting readers through emotional and mental states rather than just demographics. Learn how to connect by sharing key moments from your journey and prioritizing the most pressing problems your readers face. The duo emphasizes creating content tailored to your primary audience while also understanding secondary readers. Plus, discover effective research tactics to enhance your writing and marketing strategies.
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Taxi Driver Fan Moment
- Mike found a taxi driver listening to his audiobook and recommending it to a passenger.
- That incidental listener behavior helped the book build unexpected word-of-mouth fans.
Profit First Saved A Marriage
- A husband-and-wife horse-farm team credited Profit First with saving their marriage and business.
- Practical systems revived their cash flow, eased conflict, and restored hope in both work and marriage.
Ask Readers And Use Their Language
- Ask the audience directly: 'What do you perceive as standing in your way?' via surveys, social platforms, or focus groups.
- Gather their exact language and then look for the most pressing common answer.
