The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
92 snips
Jul 16, 2025 
Raaz Herzberg, the Chief Marketing Officer of Wiz, shares her fascinating transition from engineering to marketing. She highlights how her unconventional background allows her to build brand awareness in cybersecurity uniquely. Raaz discusses the impact of AI on marketing roles and the importance of hiring curious, adaptable individuals. She emphasizes creative strategies to engage a technical audience and the need for collaboration between marketing and sales for growth. Finally, she advocates for high-quality content that offers real value to attract customers.
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Stand Out With Fun Marketing
- Make marketing stand out by being different and fun, especially in technical or boring industries.
- Use insider knowledge to create engaging, audience-specific content that breaks typical negative marketing narratives.
Deep Content Beats Shallow SEO
- Deep, technical content resonates well with technically sophisticated audiences despite requiring effort.
- Gamified, hands-on challenges offer great value and engagement beyond generic SEO content.
Hire Doers, Not Experts First
- Hire growth marketers who excel in virality and execution, not necessarily domain experts.
- Structure marketing teams creatively to align domain-specific functions with business needs.