The Cognitive Crucible

#241 Andy Whiskeyman on Cognitive Intelligence

Mar 3, 2026
Dr. Andrew Whiskeyman, retired U.S. Army colonel and CEO of JASSA Professional Services, is a lecturer and researcher in information warfare and cognitive security. He outlines the case for Cognitive Intelligence as a distinct discipline. Conversations cover mapping and protecting decision-making architectures, how tech and data enable precision influence, and the policy and institutional changes needed to respond.
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INSIGHT

Cognitive Warfare Is An Inflection Point

  • Cognitive warfare is a rebranding of long-standing information operations, driven now by tech and scale.
  • Andrew Whiskeyman argues modern compute, algorithms, and neuroscience create an individualized information environment that changes the game.
INSIGHT

Cogint Bridges People Science And Algorithms

  • Cogint fuses human anthropology, psychology, neuroscience and AI to map decision architectures at scale.
  • Whiskeyman highlights microtargeting (Cambridge Analytica) and individualized feeds as the unique combination requiring a new intelligence discipline.
INSIGHT

Phones Turn Soldiers Into Constant Targets

  • Individualized devices mean psychological influence now reaches combatants continuously rather than via mass media.
  • Whiskeyman notes soldiers' phones in Ukraine/Russia show how tailored messages and imagery can be delivered directly to individuals on the front.
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